I'm part of the morning panel session talking about low cost IP migration options for mobile backhaul. And I have a speaking slot in the afternoon where I'll talk about 3GPP Rel. 5 transmission issues and how Ethernet can solve them. Here's the event URL.
If you're near the Langham Hotel, then give me a ring or SMS and we can meet for a drink after!
In my last post, I suggested that multi-mobile subscription bundles, or 'second subscription' as it's becoming known as, could be a lucrative strategy for mobile operators. They lock in the customer and encourage usage through attractive pricing and by getting another phone in their hands.
Until now, I haven't heard of any mobile operators actively addressing this opportunity. But at a recent conference in London, Sunrise (TDC Switzerland) claimed that they are going to actively target the multi-subsription market. As far as I know Sunrise are the first to have a formal strategy for this - anyone out there know of any others?
Sunrise also offers residential broadband, so they can easily create a multi-SIM + broadband package which as I mentioned before would lock in customers pretty tightly. I would love to see the take-up and new churn rates so I hope they can pull it off.
Now, regarding handsets. Multi-SIM handsets don't exist, but if multi-subscription takes off, then there will be a market for them. But not everyone will want a single device - some people, myself included, like to have separate phones. People already have 1-2 mobiles, iPod, digital camera, laptop, Blackberry, etc.... As Dean Bubley recently blogged, "I see people having a selection of devices they could use at any time, and selecting the most appropriate depending on whether they are going out for work/play, have access to power sockets, how many pockets they have in that day's clothes, what applications they think they'll need etc."
Functionality and style have to be relevant to where/when I will have my device and they must be balanced by practical aspects as form factor. I think multi-subscription bundles could create a whole new market for products that are 'context specific.'
The iPhone could be the first.....
There’s a lot of debate as to how one adjusts mobile penetration rates to properly size the actual market opportunity. But it’s not just about getting phones in the hands of the phone-less. It’s also about converting single SIM subs to dual, dual SIM subs to triple, etc. I have a gut feeling that expanding multi-SIM penetration (do I hear penetration rates of 250%?) could be a real growth area. But I’m not sure operators are actually addressing that particular opportunity.
I saw a Vodafone presentation recently that showed that in the UK, Germany and Spain, consumer subs had an average 1.19 SIMs each and business subs had an amazing 1.55 SIMs each on average. In fact, 12% of the business subs had 3 or more active SIMs. The consolidated figure, for consumer and business subs, was 1.22 SIMs per sub. With that knowledge, it's pretty simple math to work out the actual phone-less population.
Who are these phone-less people? My gran for one. My 2 year old for another. In other words, people who, if they did sign up for a mobile, would have such low ARPU that they'd be cost prohibitive to keep on the books.
So, mobile operators trying to build mobile market share have 2 options: Fight tooth and nail for churners - a pretty tough and expensive fight and does nothing to improve customer loyalty. Or they could target the multi-SIM market and build market share by increasing SIM penetration. I think multi-SIM presents a lucrative opportunity for some creative bundling. Particularly now that mobile operators are jumping into fixed line services.
I'm a multi-SIM guy and like me I think most multi-SIM folks are also multi-operator. So an interesting strategy could be for the operator to be the supplier for all my mobile comms needs: business 1, business 2, personal 1, etc....you get the picture. They’d be increasing the total comms market by getting more SIMs in more peoples’ hands which should lead to increased usage, but more importantly they’re locking me in by bundling multiple accounts at a good price. Mobile number portability is still a pretty painful process, and that’s just when I want to move a single number. If I had to move 2 numbers, I’d probably think twice before going there.
Add to the bundle my home broadband service and my switching costs suddenly skyrocket. I'm pretty much hooked in for life.
I like Sprint. They're always doing stuff which give me things to talk about.
Take their announcement about offering Novatel's Merlin S720 EVDO Rev A data card. This is a nice little device offering up to 850kbps today (presumably over vanilla EVDO) and up to 3.1Mbps when Sprint's Rev A network is switched on.
The interesting bit is that they've valued the mobility premium, which I've blogged about before. For $80/mth for 12 mos. you can get unlimited data usage. Comparing apples to apples here, a similar broadband DSL service would cost under $20 per month. And this is without any bundles. So let's say the mobility premium is 4x to keep the math simple.
Is mobility worth it? Well, clearly this card and tariff is an enterprise offering so a mobility premium of 4X doesn't seem unreasonable. But why doesn't the blasted card support WiFi??? Without WiFi, I think it's completely useless.
I blogged about this before but back then the details were sketchy.
Sprint said on Tuesday it is partnering with Intel, Motorola and Samsung Electronics to build a nationwide mobile WIMAX (802.16e-2005) network and develop devices that will access it. They plan to spend $3bn over the next 2 years, with a launch at the end of 2007. About 100m people will have access to the network by the end of 2008.
Gary Forsee, Sprint's chief executive officer, said the jump to 4G is not a replacement for Sprint's 3G network but will help the company develop a new market for advanced wireless services. Forsee said Sprint envisions a future when a whole slew of new devices - such as music players, video recorders and portable, low-cost PCs - will attach to the wireless network to allow consumers and business users to access content instantaneously over the mobile internet.
Of course he has to say that - his shareholders would crucify him if he admitted that CDMA is a dead-end and any EV-DO investment (upgrade to Rev. A happening this year) was like throwing money down the toilet. Am I being too cynical? Perhaps not. Ditching CDMA has become du jour of late with Telstra being one of the most famous examples. Plus the economics of the situation seem to make WIMAX more attractive than continued CDMA investment. For example:
CEO Forsee even admits as much: "The cost performance on the 4G business model and the throughput gains, plus the cost of putting these chips into cameras, gaming devices and other consumer electronics, is what makes it different from EV-DO Revision A."
It just seems strange that their 4G timescales are so aggressive. Why not wait a bit longer and get a better return on EV-DO investment?
There were 2 interesting reports issued last week by Jupiter and Analysys, both questioning the revenue opportunity of mobile content, and in particular mobile TV.
Jupiter warned that the majority of European subs are unwilling to pay for content and services beyond basic messaging.
Analysys gave similar evidence saying that subs would be unwilling to spend very much on mobile TV.
Mobile TV has been a hot topic for a few months now with everyone and their dog offering their opinion on technology, business models, who owns the value chain, etc etc etc. The jury is still out on how successful it will be and the only thing that is clear is that there are vastly different and contradicting opinions.
Mobile operators and Nokia say it will be a killer app. Others say that TV on the mobile will be niche at best and a money pit at worst.
Boil it all down and the real conundrum, and probably what will make or break mobile TV, is good old fashioned ROI.
DVB-H is supported by the mobile industry. But it requires significant investment in infrastructure, content delivery and billing systems, content acquisition, etc. And then there are handset subsidies to consider. Spectrum is also limited until 2010 in most markets.
DMB is supported by the broadcasting industry because they own DAB spectrum and DMB is very DAB-like. Low infrastructure investment is required. DMB might disintermediate the mobile operators because you don't need a mobile phone to get DMB service. But for market penetration, DMB-enabled mobile phones are required which operators won't subsidize since they're not in the driver's seat in the value chain.
So.....where does this leave us??
If subs don't want to pay for mobile TV, then mobile operators won't want to invest in the infrastucture. Similarly, broadcasters may be reluctant to invest because they won't have the handsets to get critical mass. Arguably, broadcasters could still make money on lower tariffs (since their up front investment is lower) but they need volume.
Vendors aren't helping matters since they're lining up behind different standards (DVB-H vs DMB being the main battle).
I find it hard to see how mobile TV will succeed unless everyone holds hands and sings kum-ba-ya. A little bit of a large pie is much better than a big bit of a small or nonexistent pie. Economies of scale and willingness to fairly share the value are vital. Unfortunately, the mobile industry is not known for its fondness of ecosystems where they don't make the most money.....
The EC's latest proposal to regulate mobile roaming services by equalising retail prices across the EU will distort a very competitive market, the GSM Association (GSMA) said in a statement today. Here's an article.
According to the GSMA "the Commission plans to impose an arbitrary retail price cap across Europe, ignoring the fundamental geographic, demographic, regulatory and commercial differences between the 25 countries of the European Union."
The GSMA further argues that "the imposition of such a price cap" will reduce competition and innovation among European mobile operators, damaging the industry.
I totally agree with the market distortion points that the GSMA makes. But the fatal flaw in their argument is this notion of a "competitive market."
Yes, competition is fierce within national boundaries. But not across borders.
International roaming can only be described as a cartel.
The spirit of Viviane Reding's proposal is good - she's trying to break the cartel. And only after years of unsuccessful attempts at getting the industry to reduce roaming fees on its own. She really isn't an interventionist.
But, yes, her price cap plan is the wrong way to go about it.
Maybe the threat of intervention is all that is required - look at what Voda, Orange and TMobile did to their roaming rates after Viv's announcement.
There's an interesting idea floating about for putting a "UMTS base-station module into a home gateway connected via ADSL" to provide dedicated 3G access at home. To the consumer, this would appear very much like UMA (e.g. BT's Bluephone), but with some key advantages.
Like UMA, calls made at home would be routed over the broadband connection and would be cheap or free. However with the 3G gateway, there's no need for a dual mode handset (expensive with poor battery life). And, of course, because the consumer is using their standard mobile, this is the device with all of the numbers programmed into it, so there's a huge convenience boost.
Also, quality and breadth of services would improve. Mobile operators could offer lots of different and innovative bundled services.
There're some problems to sort out of course, but they don't seem insurmountable. The most obvious question is whether there is a demand for improved 3G access at home, but apparently so. Indeed research shows that a high proportion of mobile voice calls are made at home - figures of 30% to 40% are often quoted. At the same time, mobile users are generating more and more mobile data traffic while at home.
I know that I use my mobile at home because I can't remember anyone's number any more and I've got a boatload of inclusive minutes that I never seem to use up. Sorry BT.
A very interesting survey was just completed by telecoms consultancy BWCS. Here's an article about it.
Basically it says that there is very clear demand for WiFi connectivity on trains, but price and reliability are keeping usage down.
So what's this mean for a mobile operator wanting to offer a similar WiFi service?
-> Mobile operator wants to offer WiFi service on train to capture lucrative business users and add "bundled value" to consumer users. It could be a wholesale model where train operator offers WiFi for free or for a fee, or it could be a direct MNO to sub relationship. Irrelevant at this point.
-> Problem is users are wanting more bandwidth and greater reliability without paying more (or anything at all). They are also starting to demand symmetric bandwidth which cheap as chips ADSL doesn't do (ADSL is usually used to backhaul WiFi traffic).
-> MNO therefore must find a way of deploying WiFi on trains and collector points along the route (TMobile UK uses WIMAX to collect WiFi traffic on London-Brighton) for next to nothing. Piggy backing on top of the GSM/UMTS transport network seems like a good idea. On the other hand, SDSL backhaul at the WIMAX site is an option but it has all the same issues of backhauling HSDPA over ADSL which I blogged about before.
The best option, if it's available, is a carrier ethernet link. You get your 2G/3G traffic backhauled more or less for free over pseudowires (VLANs), your HSDPA backhauled over a separate VLAN with different QoS, and your WiFi/WIMAX traffic backhauled again over its own VLAN with its own QoS. It's scalable, cheap, high bandwidth and carries both IP and legacy traffic very efficiently.
The skyrocketing demand for high bandwidth, always on data services like WiFi (coffee shops, trains, etc) and eventually HSDPA and WIMAX will drive consolidation in mobile operators' transport networks. And Ethernet will be the backhaul technology of choice.
I am just back from a marathon travel binge - lots of conferences, customer meetings and trips to HQ.
I spent last week in Berlin at Transport Networks for Mobile Operators (TNMO) which is a fantastic show put on by IIR. It is a very well-attended conference focused solely on, you guessed it, transport networks for mobile operators. Backhaul and core network transport.
Most 3G operators are launching HSDPA now or very shortly. This poses a big problem in terms of backhaul capacity since most cell sites have 2 or 3 E1s (4-6Mbps) connecting them to the core, but HSDPA will provide 1.8M or 3.6Mbps to each user (depending on how the operator implements it). You do the math - the current backhaul capacity just won't cut the mustard.
So many operators are adding another E1 and plan on contending the service similar to your residential broadband (20:1, 50:1). That could work for the short term. But the problem is only postponed as you get more and more users (up to 300 per cell) demanding bandwidth and HSDPA evolves to higher bit rates. Simply adding more E1s is too expensive and TDM doesn't transport IP traffic efficiently.
So a lot of operators want to split off HSDPA traffic and backhaul it separately. This makes a lot of sense - keep your best effort data traffic separate from your real-time voice and video. Backhaul for HSDPA doesn't need such stringent QoS as that for voice.
I am a big proponent of using Ethernet for this backhaul (I'll post a separate link as to why I think this is good). But at TNMO a LOT of operators were musing on the benefits of using ADSL: It's cheap, it's all IP, it's ubiquitous and mature, it's asymmetric, etc....but mainly the cost element is what's so attractive.
I think ADSL is a bad idea. Here's why:
1. HSDPA will be contended as I already said. Commercial ADSL services are also contended. QoS will suffer big time.
2. HSDPA will be used for streaming video. DSL providers hate streaming. This is why they all put usage limits on their services.
3. You might say, "Hey, I'll just negotiate an SLA with unlimited usage and zero contention." OK, fine. But how much will that cost? The reason ADSL is cheap in the first place is because of contention and usage limits. It minimises the amount of infrastructure the ISP has to build and operate.
4. OK, say you manage to get a good SLA. Then you start rolling out hundreds of HSDPA sites in high traffic areas (which also happen to be high traffic areas for the ISP. This means capacity bottlenecks for them). I know of NO ISP's network that can cope with the kind of high-capacity streaming traffic that HSDPA will generate.
5. How do you manage hundreds/thousands of DSL modems?
6. It's yet another overlay network. Mobile operators already know the hassle of overlays from their 3G Rel. 99 experience.
The only time it might make sense is if the mobile operator builds its own DSL network. Dry copper is available in many places now. The business case seems to be sound but I am not sure of the technical problems of self-build. What about operators with sister ISP companies? I think they'll run into the same issues I've outlined above.
I am just not convinced that you'll be able to get the SLAs you need for carrier class ADSL with good QoS. And the management of the network will be a nightmare.
Ethernet is the way to go. It's also cheap, it's also high capacity, and it's carrier class (well, it will be soon). And oh, by the way, you can use Ethernet to backhaul ALL of your TDM and ATM traffic too using 802.1p/q VLANs. Sure, ubiquity is an issue, but the fixed line guys are catching up.
Sprint announced at CTIA Las Vegas that they will introduce an EVDO-WiFi router and a USB EVDO dongle later this year. These products can turn any Sprint EV-DO card connection into an 802.11g local-area network, according to business marketing program manager Larry Sherrard. The press release is here.
I've already blogged about the radio planning issues that this might cause. And Martin Sauter brought to my attention just recently the Linksys router with an EVDO PCMCIA slot. This is the one that Sprint will offer. Kyocera and a few other vendors offer similar devices.
At $60pm for Sprint subs and $80pm for non-subs this appears to be priced for the SME market moreso than residential.
But what about radio planning and backhaul capacity? Sprint aims to have 190 million people covered by EVDO by the end of this year. And full Rev A coverage by end 2007. They're also going to decommission Nextel's iDEN network and increase cell sites by 40%. And then there's something about announcing a 4G "wireless interactive multimedia" technology later this year......
They've got A LOT going on. Can they pull it off while at the same time offering a good broadband service? Any thoughts from the blogosphere?
This is a big deal. And potentially a huge opportunity for mobile operators.
Europeans could see a sharp drop in international phone costs in time for their summer holidays next year as a result of planned laws being rushed through by the European Commission.
The EU Telecoms Commissioner, Viviane Reding, has decreed that roaming charges violate the principles of the free transfer of goods and services within the EU. Mobile operators have essentially been "punishing" their subscribers for travelling.
While the MNOs will certainly complain bitterly and challenge the ruling, it appears that this is really going to happen. The European Commission has been arguing with the mobile industry for some time and is fed up that operators haven't done anything on their own to eliminate roaming fees.
But the cloud has a silver lining for sure. There is very clear price elasticity when it comes to making calls abroad. It costs a lot more so people make shorter or no calls at all. So by getting rid of roaming charges, subs will make more phone calls and send more SMSs. In fact SMS substitutes for voice calls for many people while abroad - it's cheaper to keep in touch with people back home via SMS. The demand is there, but the pricing is inefficient to maximising revenue. Basic microeconomics.
Forward thinking mobile operators will take advantage of the ruling by scrapping roaming charges early and using it as a marketing gimick. Tomi Ahonen explains this in more detail.
It really is good news for everyone - the industry and its customers.
I seem to be reading a lot of reports lately.
Infonetics has released their latest report: Service Provider Plans for Next Gen and Wireless broadband: North America, Europe and Pacific 2006. It's a survey of 18 North American, European and Asia Pacific wireless carriers and gets their views on why they would deploy next gen mobile networks.
67% of respondents said they viewed offering bundled services as a strong driver for investing in next-generation equipment. Infonetics notes that offering triple-play service, with mobile IPTV, will become increasingly important as voice revenues decline.
Operators are looking at a range of mobile broadband technologies for next-generation networks, including WCDMA, WiFi and WiMAX. Unlicensed technologies such as WiFi and WiMAX present opportunities to provide bundled services. 6% of respondents offer bundled VoIP with WiFi; this is expected to grow to 44% by 2007.
So what about fixed/mobile NETWORK convergence? It just doesn't make sense for a mobile operator to jump into the triple-play fray only offering wireless/mobility. Sure, customers may be happy with a mobile phone instead of a fixed, they may be happy with a wireless broadband connection instead of DSL, but what about TV?
Cable operators already offering triple-play can very easily bolt on a mobile service to make quadruple-play. Witness NTL and Virgin.
Mobile operators absolutely need to build next-gen wireless networks so they can grow revenue and regain the "mobility premium" that's disappearing in voice. But I think they're missing a BIG TRICK by restricting themselves to wireless access only.
After all, mobile operators have huge access networks - why don't they leverage them to offer fixed line services??
Portio Research just released their latest mobile market forecasts. Here is a quick summary. There are some interesting conclusions. For example, Russia will plateau during 2006-2011 and there's still a lot of steam left in the good ol' US of A:
Worldwide mobile subs end 2005: 2.129 billion
Forecast for 2011: 3.964 billion
Net adds by region by 2011:
Informa's just released their latest report on HSDPA deployments and I'm glad to see they've singled out tariffs as being pretty important.
MNO's have so far resisted flat-rate tariffs for mobile broadband. But the fixed line broadband market didn't take off until low flat-rates became a reality. True, some operators have increased their fair usage limits but they are still stifling the market with high prices. The funny thing is that they seem to be aware that they're own pricing policies are the cause of low data usage!
Pricing is still between Euro50 and Euro70 per month, for 1-2Gbit usage.
Is this the "mobility premium" I've talked about before? Yes. And no.
What do I mean by 'yes?' That's easy. MNO's will leverage HSDPA's one key advantage over both fixed DSL and Wi-Fi, mobility, to justify premium pricing. In the voice world, this 'mobility premium' has for years allowed mobile operators to get away with vastly higher tariffs than those charged by the fixed line guys. As competition continues to exert downward pressure on prices and to erode this premium, MNOs will look to leverage HSDPA's mobility benefits to establish a new 'mobile premium' for mobile broadband over its fixed counterparts of Wi-Fi and DSL.
What do I mean by 'no?' I think that they're scared of a free for all. Their networks would fall flat on their faces if people started blasting broadband traffic through a 3G network the same as they do on their DSL at home.
Does anyone think this will boost video calling usage? Perhaps this will create the critical mass of video-enabled devices that's stifled video calling to date.
From Telegeography 14 3 2006
T-Online and T-Mobile to launch mobile-to-PC telephony
Deutsche Telekom subsidiaries T-Online and T-Mobile have revealed plans to launch a mobile-to-PC video-telephony service which will enable customers to make video phone calls between 3G mobile handsets and PCs. The launch will be the first of its kind in Germany.
I'm not going to post a huge dissertation about the good and bad from Barcelona this year. You can get that from the newspapers and frankly I don't have the time having spent ALL of last week at the show and am now buried under a few thousand emails (WiFi at La Fira was pretty hit and miss and I was too busy partying at night).
Suffice to say, that I was very pleased with the show itself, the facilities at La Fira (except the WiFi), and the city of Barcelona coped very well! There were plenty of taxis and the restaurants didn't run out of food or drink! Lucky for them because the Eastern Research crowd I was with are notorious for their hunger and thirst.....
I will air one complaint here in the hopes that someone from Lehman Brothers will read it and fix it for next year. Lehman - your party at Shoko was lame lame lame. I showed up at 8.45pm (it started at 8pm) and all the food had gone. I had to blag a special plate of sushi for me and my colleagues. The place was dark and not conducive to networking. The cava was good, but the red wine was nearly undrinkable. All in all a big disappointment especially compared to the kick ass parties you've hosted before. Try harder next year. I hope you invite me again!
A buddy of mine was asking me how CAPEX really differs from OPEX. So I put this together for him. Please feel free to post a reply if I'm wrong about anything!
CAPEX
CAPEX is investment in the business. It adds shareholder value. But this new additional shareholder value is almost entirely created by the CASH FLOW created by the investment, not really the physical assets you buy, although there could be an element of this. This cash flow is why you invest in the first place and in the vast majority of cases is the prime component of the shareholder value that is added (ie stock price goes up). Assets depreciate so that value eventually disappears. What is left over is the cash flow. Put another way, CAPEX is the money you stump up today in the hopes of getting a nice stream of cash later on. Physical assets are merely a means to an end. Capital gains do play a part in it as well but let's keep it simple for now.
This is why telecoms companies who invested billions in networks are being sold off for mere millions. The assets are in the ground, and while not 100% depreciated, they will be eventually. Thus, the physical assets are for all intents and purposes worthless. What is valuable is the cash flow you can generate with those assets but this is plummeting daily because of the fall in bandwidth prices, hence the relatively small enterprise values we're seeing.
CAPEX can be externally financed. Collateral for debt financing can be anything you and the lender agree on. Anything. But all they care about is interest payments and getting their money back in the end. Equity investors are different - they're greedy. They want it all. If financing with equity, then you are in essence promising the entire future cash flow of the project to your investors.
OPEX
OPEX is COGS, SG&A and R&D. It's what you have to spend in order to keep your business running. OPEX is deducted from your revenue to get operating profit. Put another way, OPEX is a measure of the (in)efficiency of your business. It has a direct correlation with enterprise value. You reduce OPEX (without hurting your core business), and you increase enterprise value. Lay off a bunch of people, and your stock price goes up.
More on the accounting of OPEX/CAPEX:
After all of your operating expenses (COGS, SG&A, R&D) are deducted from revenue you are left with operating profit, aka EBITDA. This number is the most basic measure of the health of the business. If you can't make money by selling your products then it shows up here. And warning lights should be going off in investor's heads.
It is from this pile of money that CAPEX is drawn from amongst other things like tax, interest to service debt, and anything left over is put in the bank or returned to shareholders. This is a very simplistic view but is more or less how it works.
EBITDA is also where cash flow and accounting profit/loss (aka earnings, EPS, net profit - all the same thing) diverge. I won't go into it here, but cash flow does have a direct bearing on how CAPEX is allocated in many cases.
I don't know of any variations internationally other than the ability to capitalize labor.
So, there's this new report by analyst firm Berg Insight which talked about mobile broadband and how it'll be 2006's focus for MNOs.
One quote jumped out at me: "3G networks upgraded with HSDPA technology are going to enable peak data speeds of up to 3.6 Mbps at the end of the year for the same price as a DSL service with comparable performance," according to Tobias Ryberg, senior analyst.
Then they go on to point out that whereas DSL and cable connections are only available at fixed locations, mobile broadband solutions enable users to access the Internet anywhere. That, plus the soaring notebook PC shipments (they esimate 120 million laptops in Europe by 2009) imply a strong demand for mobility. HSDPA will be the mobile broadband technology of choice.
I think it's pretty dubious that they'd price match DSL. The idea that mobile operators will not charge for arguably their only USP (mobility) by pricing the service at DSL levels (3.6M =~ 2 x DSL) seems unlikely. I would expect it will more likely be ~1Mb for DSL prices. Case in point - prices in the US for Verizon EVDO. Sure, operators in Czech, Sweden and Portugal are offering pretty cheap mobile data, but they're still trying to get customers to make the jump to 3G. And the download speeds are still only 384k as far as I can tell.
Eastern Europe will be interesting because of the lack of cable/DSL broadband. The MNOs are stepping up to the plate to fill this gap in the market. Will they create a cozy little duopoly/triopoly and not throw away their pricing power?
I think the consistent coverage of 3G in Europe will probably drive the prices down, but I do not think that MNOs will sell MOBILE BROADBAND without the MOBILITY premium. At least that's what they're hoping - we all know that the market ultimately will decide what value mobility actually has. We have all become very accustomed to very cheap bandwidth these days.
Perhaps the most interesting point of the report is simply the number of people using data cards. But where are the USB dongle and PCI versions for desktop machines? That would really bake the radio planner's noodle.......
Leave it to the Nordics to sort things out (well, sort of). Granted, Saunalahti has been recently acquired by Elisa, but still, an MVNO has been allowed to offer 3G services. MNOs to date have kept their 3G cards *very* close to their chests and left MVNOs in 2G land. They paid billions for licenses and networks based upon flawed business models so I can't really blame them for wanting to keep the outsiders out while they work out how to get out of the shithole they've dug for themselves. So what does this new development in Finland mean? Well, MVNO's have no vested interest in sweating 3G network assets like the MNOs do, which is why the walled garden approach to content is ubiquitous with every MNO. For the MVNO it's all about brand and service quality and building market share. MVNO's will abandon the walled garden entirely by providing open internet access and building commercial links to 3rd party content/service companies rather than try to do everything themselves, ala the MNO. I'm hoping that Saunalahti still operates as a separate entity capable of making its own commercial and technical decisions rather than being forced to repeat the Elisa party line. We shall see.
With 3G finally in their kits, MVNOs will be the ones who actually make the mobile internet indistinguishable from the fixed internet, which is what every customer and their dog wants. Just wait until Virgin gets its paws on 3G. There will be a bloodbath.
From Telegeography, 2 Feb 2006
Saunalahti launches 3G
Finnish MVNO Saunalahti has launched 3G services for mobile handsets and laptop datacards over the W-CDMA network of its parent Elisa Mobile. Saunalahti is offering mobile broadband at speeds of up to either 128kbps or 384kbps for a fixed monthly fee of EUR19.90 and EUR29.90 respectively, without limits on usage. Elisa’s W-CDMA network currently covers around 30 major towns and holiday resorts in Finland. Outside the 3G network, Saunalahti’s service utilises Elisa’s EDGE and GPRS networks; the EDGE infrastructure covers major urban areas as well as road and railway connections.
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